A products retail packaging is at times more important than the quality of the product. This is the last straw in the selling hat. Appearances do play a major role and attractiveness, neatness and finesse of packing does bring in customers to the products. Large print brand names, vivid colors and attractive visuals of the product are the first few steps towards smart retail packaging. The retail packaging can be hardware and software pack out, a retail box; Clamshell Blisters packaging, blister pack or shrink-wrap depending on the commodity being packaged.
The state of-art ready retail packaging has taken over the reigns to ensure prevention of losses from shipping errors, overheads or outdated products. Companies that deal with these customized retail-packaging solutions provide on-site custom label printing, automated source tagging and bar coding facilities. Retail fulfillment is deadline sensitive and distribution of products directly to an individual consumer or large volumes of consignments to retailers must be carefully handled.
Integrating technological innovations, computing capabilities, real-time distribution, electronic data interchange (EDI) and inventory management and warehousing have helped retail distribution reach higher service levels with improved supply chain efficiency. Businesses today are known by their distribution capability i.e. how fast they can reach the product to the retailer or customer.
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