Clear Boxes should be functional. It should protect your product against any kind of damage or deterioration. It should also be able to withstand transport and shipping. It should be environmentally friendly. It should be easy to open and the product easy to use. It should be tamper proof. Packaging should have consumer appeal, a distinctiveness that makes your product stand out against a hundred other products on the shelf. Packaging, labeling and any additional information should be designed keeping in mind the profile of your target consumer. Understand your market and target them specifically. Packaging for a generic audience can confuse the consumer.
Packaging should help build your brand image. It’s about communicating your product and building a relationship with your consumers through your brand image. Packaging should stand out against your competitor’s products. Labeling on health supplements is important. Labels on the package should contain Supplement Facts about the ingredients and their nutritive value and comply with other FDA guidelines regarding dietary supplements. Additional information on the package on how the product works could provide the consumer incentive information that will help the consumer to make an educated decision over your competitor’s products.